The RV industry continues to evolve and change. Your RV 20 Group members will help you take advantage of new opportunities within reach and push you to reach for greater profitability, employee engagement, and customer satisfaction. 

Discover New Tools, Build Your Network

  • Explore new tools of the trade through fellow members’ experiences with what they have tried that works, and hasn’t yet worked
  • Gain a support network of business peers solving common challenges to productivity, growth, success, sales coverage, training, meeting expenses, and more

Moderated RV 20 Groups To Keep Everyone On Track

  • Access knowledge from multiple industries for advice on growth and cross-industry insights that will benefit RV dealers
  • Engage in timely discussions on critical issues, such as maintaining margins and market share, industry consolidation, what’s hot to increase profits and what’s not

Compare Data, Benefit From Forward Forecasting

  • Compare your monthly financial data, services, fixed ops costs, and more, to other dealers in your group and industry
  • Utilize NCM’s proprietary forward forecasting analysis to accurately predict your future financial performance, explore new areas of focus, and potential profitability of new services, product lines, or marketing approaches

How It Works

The idea is simple. Several times a year, you network with non-competing peers from across the United States and Canada under the guidance of an NCM group facilitator. Then you go home with tactics, information and trends to impact your bottom line.

Most meetings take place near a member-business so the group can visit the host-member’s facility. We match you with non-competing industry peers according to commonalities in sales volume, goals, business profile and personal fit. The opportunity for comparison and learning with peers is the hallmark of NCM 20 Groups. It’s a commitment. It’s totally confidential. And you are challenged and held accountable, which helps you achieve goals and reap tremendous rewards.

Each month, you and fellow members submit your financial information to the group through NCM. In return you get valuable monthly, consolidated financial reports with key financial analysis. Use them to compare your operation to high, low and average trends within your group and industry and to understand where you rank among them. The information is used to solve problems, share ideas and figure out what is and is not working.


At the end of the day, it’s all about performance and profits. NCM 20 Groups help you fine-tune planning and operations to strengthen the bottom line. The monthly exchange of financial information shows you how the most profitable businesses do it. There’s also plenty of informal human exchange here—but we’re not talking fluff. You get concrete analysis, information and critique at each meeting. And that gives you the tools to boost productivity and increase profits.

Membership gives you concrete advantages.

  • Learn the best practices in your industry
  • Receive NCM’s valuable monthly financial report on your business and how it compares to others in your group and industry
  • Obtain True* online dashboards with color-coded group and industry comparisons and other specialized analyses of your company’s financial (and non-financial) performance
  • Absorb hard intelligence on trends within your group and your industry
  • Predict your future financial performance with NCM’s proprietary forecasting analysis
  • Participate in timely discussions on critical issues, such as maintaining margins, industry consolidation, what’s hot and what’s not, etc.
  • See what works—and get some straight talk on what doesn’t
  • Benefit from an NCM facilitator with knowledge of multiple industries for advice on growth and cross-industry insights
  • Visit member-businesses to see best practices first-hand
  • Solve tough issues with peers face-to-face several times each year
  • Gain a support network of other business peers solving common challenges to productivity and growth
  • Develop valuable relationships with peak performers in your industry
  • Toll-free support for any questions that arise


Complete this application so we can find the best 20 Group fit for your business! We’ll review your application and contact you within three business days to discuss your options for 20 Group membership!

$1,195 Setup Fee payable with this application. Please mail a company check, or use the link on this page to pay online.


20 Group Pricing

20 Group fees vary by group and are billed quarterly in advance. Billing begins after membership requirements are fulfilled. Members are responsible for an equal share of meeting expenses (meeting room rental, refreshments, A/V, etc.).

Once you have been approved by a group, your membership slot will be held for 75 days. You must establish satisfactory financial reporting within that time frame to claim your membership slot. Any incoming member that is not able to establish satisfactory financial reporting within 75 days forfeits their position and must repeat the placement process.

Setup Fee is refundable if we are not able to place you into a suitable 20 Group.

Setup Fee and Quarterly fees may be subject to sales tax.

More Info

NCM 20 Group For RV Dealers

Actively-involved NCM 20 Group members build trusting relationships with non-competing, like-minded peers. Together, they work through challenges and learn best practices that can be applied to their own operations.

Benefits for NCM RV 20 Group Members

Each member also benefits from connecting with an NCM facilitator who has experience as a business owner or manager and can lend insights on detailed and proprietary reports, and hard intelligence on group and industry trends.

Join More Than One 20 Group

Though it’s not required, you can join a Total Business and a Service & Parts 20 Group. You may find your participation and membership in one lends tremendous insight into the other.

You can benefit exponentially from the resources and connections you make in both groups, helping you identify trends that you can leverage in your RV dealership.

Service & Parts 20 Groups

RV Service & Parts 20 Groups focus on efficiency and profitability in your parts department and service department while creating a support network of peers who understand exactly where you’re coming from.



Visit a 20 Group

Sometimes the best way to understand the transformative potential of an NCM 20 Group is to experience a meeting for yourself. If you would like to sit in on one of our 20 Group meetings, fill out the form below and we'll pair you with a group that best suits your needs.

photo of Mike Regan

Mike Regan

The biggest thing is that Spader management helps any business get better at what they're doing, whether in good times or bad. They help you maximize in the good times, and in the bad times, they help you through it, doing things that you necessarily wouldn't do on your own.

$1,195.00 — Set-up fee