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20 Group Bylaws and Code of Ethics


These Bylaws apply to members of 20 groups established by NCM Associates, Inc. (“NCM”).


The 20 group program is organized and operated by NCM and its authorized representatives. A 20 group is composed of non-competing businesses voluntarily and mutually associated to provide a confidential exchange of experiences, techniques, problems, and ideas at regular meetings, and to receive through the services of the 20 group program the benefit of reliable comparative data. A facilitator is provided by NCM. The 20 group agrees to conduct itself in a businesslike manner and prohibit discussions and actions that adversely reflect on the integrity of any manufacturer, supplier, or other business.


Membership in most 20 groups is accorded to an active general manager, officer, or principal of a business. In groups with a special focus, the business may be represented by others such as future leaders or department managers by consent of the 20 group.

To qualify for membership, the company must:

  1. Be a financially sound and reputable business represented by an active general manager, operating officer, or principal.  In the case of groups with a special focus, future leaders, department managers, or other identified people may be the representative.
  2. Maintain current membership in their national, regional or state business association where required (currently marine, motorcoach, and RV industries).
  3. Be willing to remain in their original 20 group for a minimum of two (2) meetings before requesting transfer to another 20 group. Any member may request reassignment to another 20 group; NCM will evaluate other 20 group options available for the member to consider.


Membership in a 20 group has as its primary responsibilities:

  1. Regular attendance at scheduled meetings.
  2. An obligation to submit financial and statistical data in time to assure inclusion in the regularly scheduled 20 group report. No member is entitled to receive the confidential financial information of the 20 group if they have not submitted current financial information for two or more consecutive months.
  3. A commitment to share knowledge and to actively participate in 20 group activities and discussions.
  4. Prompt payment of all fees and financial obligations to NCM.
  5. The completion of supplemental schedules and/or questionnaires distributed to develop guidelines and comparative financial composites.
  6. Not to recruit or hire employees from other members within the 20 group. This is strictly prohibited and is grounds for dismissal from the 20 group.
  7. Support efforts to keep a minimum agreed-upon number of members in their 20 group at all times. It is understood and agreed that if the number of members is less than the minimum agreed-upon number of members in any 20 group, NCMwill have the option to increase the membership fee for that 20 group accordingly.


An applicant is first considered for any appropriate opening in existing 20 groups. NCM shall review the appropriateness of any applicant’s placement and advise the applicant of their placement. A prospective member may be allowed to attend one meeting subject to PRIOR approval of the membership. If there is no appropriate opening in existing 20 groups, the applicant will be placed on a waiting list and kept informed regarding possible future openings.


Membership in a 20 group is typically limited to a maximum of 20 or fewer qualified businesses from market areas geographically distributed throughout North America. No two members may be from the same market area, or be actual or potential competitors without the consent of both members. No applicant will be placed into any 20 group over the objection of any existing member of that 20 group if that objection is based on competing in the same geographical market area.

Other objections will be given due consideration by NCM and NCM will make the final decision regarding these objections. All administrative actions and official approval of placement into a 20 group by an applicant will be coordinated by NCM.

For reasons of confidentiality, members of an NCM 20 group may not also belong to a non-NCM 20 group in the same industry without prior approval from the group. Supplemental membership in a non-NCM 20 group requires an additional level of confidentiality (see multi-membership addendum).


All information furnished in writing or verbally by or about any 20 group member, especially financial data, is to be treated in the strictest confidence by both NCM and all 20 group members and their representatives. It is a requirement of the 20 group Bylaws and Code of Ethics for NCM and all 20 group members not to identify or furnish confidential data received through the 20 group to anyone outside the business without prior approval.

Reproduction of 20 group financial or other data is prohibited except for presentation at a 20 group meeting or for appropriate use within a member’s business.

By executing this agreement, NCM and member agree to expose 20 group data only to appropriate employees within their business, advise them of the confidentiality hereunder, and require them to uphold the same degree of care to protect the information outlined in this section during and after their employment.

All statistics, composites, and financial data are coded to protect the confidentiality of all 20 group members. It is required that NCM and 20 group members not publish lists that include member names and member numbers together except on the official roster provided by NCM. Members may identify themselves individually by member number.

If any disclosure is made in violation of the provisions of this Section, it shall be within the powers of NCM to take such disciplinary action as may be deemed to be adequate, including dismissal. Should a violation under the provisions of this Section come to the attention of the 20 group, NCM will be notified immediately so they can consider disciplinary action.


Meetings will be held on a regular cycle established by the 20 group and NCM. The specific dates and locations for each meeting will be selected by the 20 group in coordination with NCM. There will generally be no Sunday meetings. All meeting locations outside the continental United States or Canada require a unanimous vote by all members. NCM has the right to adjust fees to cover extraordinary facilitator expenses for any meetings.

Subject to the specific group’s attendance policies and/or prior group approval, members may include any full-time key employees from the business in the meetings. These employees accept the responsibilities outlined in these Bylaws.

Remote meeting attendee requirements are the same as in-person meeting requirements; remote meeting participants must announce the names of everyone who can hear and/or see remote meeting contents.

The 20 group may invite outside guests to meetings provided that prior approval has been given by 20 group members and the 20 group’s facilitator. Outside guests must sign a statement that the 20 group appearance will not be used as a reference for their own personal promotion.

Recording of 20 group proceedings is prohibited. This provision can be waived by a unanimous vote of the members in attendance for special presentations, business evaluations, and training programs.


The 20 group shall elect from among its members a Chair and a Co-Chair or a three-person Executive Committee, typically to serve a one- or two-year term.

Responsibilities of the group leadership are:

  1. Work with the group’s facilitator to prepare an agenda for each meeting.
  2. Provide overall leadership of the meeting in coordination with the 20 group facilitator.
  3. Coordinate with the 20 group facilitator to pre-screen and approve visitors, and take action on membership issues and governance, including Bylaws violations.


Each applicant will be assessed and pay to NCM an initial setup fee at the time they request placement into a 20 group.

Upon placement, each member will be liable for a membership fee. All fees are subject to change. Each member is responsible for prompt payment of all obligations to NCM until the member gives WRITTEN notice of resignation from the 20 group. Such notice is to be submitted to NCM.

All membership fees will be billed by NCM and paid directly to them unless otherwise directed by NCM. Fees will be charged and paid on a quarterly basis, in advance.

Travel costs and other expenses incurred by a member are paid by that member. Meeting expenses are shared equally by the members of the 20 group regardless of whether a member attends the meeting or not.


Some actions will result in automatic termination from a 20 group. These actions include:

  1. Recruiting or hiring employees from other 20 group members, as stated in Section IV, paragraph 6.
  2. The opening or acquisition of a business within the same market area of another member of the 20 group.
  3. Violation of confidentiality as stated in Section VII.

Additionally, NCM and the 20 group shall review the continued membership of any member who fails to attend two (2) meetings within a 12-month period, or fails to submit the required financial and statistical data for two (2) consecutive reporting periods. NCM or the 20 group leadership shall have the responsibility for initiating the reviews called for by this section. Bylaws violations related to lack of participation will be given one warning in writing providing the member an opportunity to improve participation. The 20 group may vote to terminate a member if, in its opinion, that member has failed to adequately improve their participation after receiving a warning. Such action requires a two-thirds vote of the membership.

A member may terminate membership at any time by notifying NCM in writing. Such termination will become effective as of the date of receipt of this notification, and all related services cease as of that date.

All related services, including inclusion in and receipt of 20 group reporting, cease as of the date of membership termination.


NCM will from time to time provide to each member certain software and related documentation for the member’s use. By executing this agreement, member acknowledges that this software and related documentation are owned by NCM and further agrees that they will not divulge, duplicate, disclose or otherwise make available to any third parties or make any unintended use whatsoever of the software and related documentation provided by NCM without the express prior written consent of NCM. Any unauthorized use of the software and related documentation shall be immediate grounds for dismissal from the 20 group and such dismissal shall not waive any other remedies that NCM may have against the violating member.

Upon termination of membership in the 20 group for any reason, member agrees to discontinue using, destroy, and/or return to NCM all software and related documentation within ten (10) working days from the date of termination.


A member or 20 group may propose an amendment to the Bylaws & Code of Ethics by sending a copy of the suggested change to each member of the group, to NCM, and to the group’s facilitator at least 30 days prior to the 20 group meeting at which the change will be considered. Generally, changes that eliminate or lessen the existing provisions will not be considered. A suggested change must be accepted by a two-thirds vote of those 20 group members present. The 20 group is then to forward the proposed amendment to NCM. Actual amendment of these Bylaws shall be by action of NCM only.

Specific group policies will be maintained in addition to these bylaws. All group policy is subject to approval by NCM.

Updated April 2024.