Collaborative Selling Workshop — Farm Equipment

Rethink your selling practices and adapt to an approach which allows your customer to feel as though they have “bought” a product, instead of feeling they have been “sold” one.

Those businesses interested in customer retention and long-term customer relationships are realizing that simple transactional sales have become a thing of the past. You and your management team may have bought into this mindset change, but has your sales team changed?

The Spader Collaborative Selling workshop is a fast-paced, principles-based, highly-interactive session where even the highest-producing salespeople will rethink their selling practices. This program is focused on developing the capabilities of the salesperson.

You’ll leave knowing:
  • How to apply the Platinum Rule to build sustained winning relationships
  • Ways to differentiate yourself, your product, and your company, and how to position your offer
  • How to gather information in an atmosphere that builds rapport, trust and credibility with your clients
  • Ways to successfully diagnose before prescribing products or solutions
  • How to eliminate the need to always be closing
  • How to foster an position as trusted adviser, not just a salesperson
  • Improving your own “people smarts” with both employees and customers
  • How to develop your own personal roadmap for successfully executing collaborative selling
  • The 18 best selling practices

Click the Agenda link at the top of this page to learn more about the course content.


This 1.5-day workshop will include the following:

Assessment:  Understanding the “6-Step High-Performance Sales Process”

  • Identifying your sales process strengths and opportunities
  • Benchmarking your performance against your peers and others

Interactive Learning:  Relevant and realistic role plays and simulations

  • Coaching for performance gaps
  • Sharing key insights

Development Plan:  Pinpointing your development focus areas

  • Defining a step-by-step action plan
  • Participant ownership of their personal development

Day one:  8:00 a.m. to 5:15 p.m.
Day two:  8:00 a.m. to 12:30 p.m. approximately
Please arrive 30 minutes early the first morning for registration.


Who should attend this course?

  • Designed for farm equipment dealerships
  • Sales Professionals
  • Sales Managers

Do you offer additional support?

Each participant takes home a full set of materials that includes the tools, processes, tips and forms needed for implementation and reference. You’ll also receive access to our help desk via email or toll-free phone for help with any questions you have when implementing what you’ve learned.

How much does this course cost?

First attendee:  $1,195
Second and additional attendees from same company within one year:  $1,095

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This course may be available on demand or may not be currently scheduled.  Contact us at 800-772-3377 to discuss scheduling for your organization or team.