Sales Manager Workshop

Close more sales, increase margins, and deepen your knowledge of sales principles and techniques.

Selling is more fun when the salesperson wins, the customer is satisfied and the dealership is happy. The Spader Sales Manager workshop will help you lead your team to close more sales, increase margins and deepen your knowledge of sales principles and techniques.

Most sales managers have had some kind of training, and many come to our workshop because they are forced into it. By the time lunch comes on the first day, their heads will be spinning with new ideas and they will be eager to get working on putting these ideas into practice.

Learn more by clicking on the “Agenda” tab at the top of this page.


This three-day workshop will include the following:

The Successful Sales Manager

  • What makes a manager successful?
  • The qualities a successful sales manager must have
  • How to measure success

Duties of a Sales Manager

  • What does a sales manager do?
  • What should a sales manager do?
  • Internal and External Customers
  • How many hours in a day?

Tracking Opportunities

  • Steps to a sale
  • 5 Ingredients in a sale
  • Matching the ingredients to the process
  • Customer Log – what it is, how to use it
  • Electronic daily report – what it is, how to use it

Time Management

  • Prioritize duties
  • Who to report to
  • Time allocation for each duty
  • Daily routine
  • How to make the most out of your day

Key words and phrases to create a positive mental picture

  • Positive and Negative connotations
  • What to say, what not to say

Leadership skills

  • What is a leader?
  • How to tell if I am one
  • Types of leaders
  • Making the transition

Save a Deal Meeting

  • How often and when?
  • Who should attend?
  • How to hold them
  • Close 4 more deals a month

Sales Meeting

  • How often and when?
  • How long should they last?
  • Structure to keep them exciting
  • Who should attend?

One on One meetings

  • How often and when?
  • Who for?
  • Discussion topics
  • Necessary tools

Coaching Skills

  • Qualities of a good coach
  • Opening the interview
  • Discussing each step
  • Problem steps

Training the team

  • Steps to the sale
  • How to train
  • When to train
  • On the job training
  • Video training
  • Role playing

Closing / Taking Turnovers

  • How to take an effective TO
  • Negotiating skills
  • How to lose a battle in order to win the war


Who should attend this workshop?

  • Sales managers
  • Business owners or general managers
  • Lead salespeople

Do you offer additional support?
Each participant takes home a full set of materials that includes the tools, processes, tips and forms needed for implementation and reference. You’ll also receive access to our help desk via email or toll-free phone for help with any questions you have when implementing what you’ve learned.

Days one and two:  8:30 a.m. to 5:00 p.m. approximately
Day three:  8:00 a.m. to 4:00 p.m. approximately
Please arrive 30 minutes early the first morning for registration.

How much does this workshop cost?
First attendee:  $2,495
Second attendee from same company within one year:  $2,395
Third and additional attendees:  $2,295 each

Face Mask Policy
Any attendee who is not fully-vaccinated for COVID-19 must wear a face mask at all times while in the Spader facility. Fully-vaccinated individuals are not required to wear a mask.

This workshop may be available on demand or may not be currently scheduled.  Contact us at 800-772-3377 to discuss scheduling for your organization or team.