Win³ Selling Workshop

Close more sales, increase margins, and deepen your knowledge of sales principles and techniques.

Selling is more fun when the salesperson wins, the customer is satisfied and the dealership is happy. The Spader Win³ (Win-Cubed) Selling workshop will help you close more sales, increase margins and deepen your knowledge of sales principles and techniques.

This workshop teaches fundamentals and processes to salespeople so they can better understand themselves, better understand the customer and better manage the five key steps of a large-ticket sale.

  • How to move from one step to the next with a clear sense of dos and don’ts for each stage of the sale with a proven nine-step process
  • How to understand what the customer truly wants and needs in product features and benefits
  • How to gain a deeper customer relationship – with higher margins – by understanding and meeting the emotional side of the customer’s needs
  • How to create an interaction that meets the customer’s needs, and wins their enthusiasm and satisfaction by managing the steps of the Win³ selling process
  • How to achieve higher margins and closing ratios by recognizing and managing the stress that accompanies large-ticket sales

This workshop is often scheduled on-site at a dealership so the entire staff and sales management team can benefit from the same learning together. We can include a half-day session just for the Sales Manager after the training – time to ask questions, practice using the new tools, and even try out your new skill sets on the sales floor. Contact us today to schedule Win³ Selling for your dealership!

Learn more by clicking on the “Agenda” tab at the top of this page.

Watch this informational webinar:


This two-day workshop will cover the following:

Comprehensive Sales Process: The core goal of each stage of the sale and how to achieve it before moving to the next stage

  • Greeting your customers, and the key dos and don’ts
  • Information exchange and what you need to know
  • How to focus the needs of the customer
  • How to help the customer through the emotional stress of the decision
  • How to close the sale and not give away the margin

Techniques and Tools: Tips and tools that are integrated throughout the course, including:

  • Handling objections
  • Fact-feature-benefit bridges
  • Negotiation skills
  • Utilizing emotion over logic
  • Skills practice
  • Ten selling mistakes to avoid

Day one:  9:00 a.m. to 5:00 p.m.
Day two:  9:00 a.m. to 12:00 p.m. approximately
Please arrive 30 minutes early the first morning for registration.


Who should attend this course?

  • Sales professionals
  • Sales manager
  • Owner
  • General manager

Do you offer additional support?

Each participant takes home a full set of materials that includes the tools, processes, tips and forms needed for implementation and reference. You’ll also receive access to our help desk via email or toll-free phone for help with any questions you have when implementing what you’ve learned.

How much does this workshop cost?

First attendee:  $1,195

Second attendee from same company within one year:  $995

Third and additional attendees:  $945 each

Can I customize this course for my business?

Yes! Many organizations realize that large numbers of people in their organization will benefit from Win3 Selling, and we’ll be happy to customize it for you! When we bring Win3 Selling in-house, we can also schedule an additional half or full day of on-the-job consulting to help make sure your Sales Manager knows how to operate the powerful Win3 Traffic Logs and other tools you’ll learn. Contact us today to learn more.

This workshop may be available on demand or may not be currently scheduled. Contact us at 800-772-3377 to discuss scheduling for your organization or team.